Magna Tyres sharpens brand promise to demonstrate dedication to customers

Magna Tyres, a Netherlands-based OTR tyre designer and manufacturer, has revamped its website and provided a progressive update on its brand promise and customer values

According to the company, the re-positioning of the brand promise and customer values has been undertaken to more accurately incorporate customer feedback. “With an NPS of +42, it clearly shows we exceed customer expectations. In this fiercely competitive market we, as a smaller company, simply have to try harder to satisfy our customers. Our brand promise ‘Always’ clearly demonstrate our can do mentality, which is part of our DNA,” commented Robert Gruijters, head of marketing at Magna Tyres.

The brand promise has been sharpened in a bid to mark the next chapter in the company’s development with a view to taking their ongoing perception of ‘added value’ to the next level. The revitalised branding not only encapsulates the company’s capabilities but also its dedication to keeping customers on the move with the best tyre solution. 

Four key areas have been intensified as part of Magna Tyre’s attempt to increase customer values including: 

• Flexibility: all decisions will be made swiftly and delivered quickly;

• Human: particular focus will be placed on the people who purchase the company’s tyres;

• Focus: maintaining a consistently high standard of knowledge, experience and passion at all times. 

• Value for money: Offering similar quality as tier one brands but at a more competitive price. 

Gruijters concluded, “At the same time Magna Tyres has also taken the opportunity to move closer to an even greener and more efficient way to distribute our tyre catalogue by transferring all the information onto a small card which when scanned will be redirected to the product page.”

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