HUAWEI AppGallery has joined forces with the Emirates Esports Federation (EESF) to drive innovation and growth in the esports and mobile gaming sectors across the region.
This collaboration brings together Huawei’s cutting-edge technology and global influence with EESF’s expertise in esports governance and advocacy. The partnership is set to focus on nurturing local talent, providing opportunities for gamers and developers, and establishing esports as a significant cultural and economic force in the region.
William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, expressed his excitement, stating, “Partnering with the Emirates Esports Federation marks a pivotal moment in our journey to shape the future of esports and mobile gaming. Together, we are building a platform that fosters innovation and empowers gamers and developers to succeed. The UAE’s fast-evolving gaming ecosystem makes it an ideal hub for pioneering advancements in esports.”
Sheikh Sultan Bin Khalifa Bin Sultan Bin Shakhboot Al Nahyan, President of the Emirates Esports Federation, also highlighted the partnership’s significance, saying, “This collaboration with HUAWEI AppGallery represents a major milestone in strengthening the esports and gaming landscape in the UAE and beyond. By combining our resources and expertise, we aim to unlock new opportunities for innovation, talent development, and global cooperation in this dynamic industry.”
The agreement outlines a shared commitment to advancing the esports and mobile gaming sectors through initiatives such as cutting-edge tournaments and campaigns. The Emirates Esports Federation will provide government support and professional player assistance for HUAWEI AppGallery’s Gamers Cup (AGC) tournaments in the UAE. Additionally, the partnership will focus on expanding and promoting mobile games available on Huawei’s AppGallery platform.
This strategic alliance underscores Huawei and the Emirates Esports Federation’s mutual dedication to establishing esports as a driver of innovation and economic growth, paving the way for a bright future in the global gaming industry.
